

Although we all love Petra, it is common knowledge that Petra had been on a "downward slide" (in regards to lack of CCM radio airplay, album sales, concert attendance, etc.) over the past 8-10 years until JEKYLL & HYDE was released. But my question is...when and why did Petra's popularity start to decline?
Now, an easy scapegoat is the NO DOUBT album...Bob retired from touring, too many ballads on the CD, etc. But from what I remember, both "Think Twice" and "No Doubt" got healthy radio airplay (at least here in Iowa).
My opinion (and only my opinion) was that Petra tried a more modern "mellow" sound/musical direction in an attempt to garner more radio airplay. The three-album span of PETRA PRAISE 2, GOD FIXATION, and DOUBLE TAKE backfired tremendously...Petra did not gain new fans, and the musical shift alienated their long-time fanbase.
I am not saying those CDs are crap (see my thread in defense of GOD FIXATION...an album I love!), but I think Petra's attempt at a "new" sound was the reason for their slow decline.
Your thoughts...opinions...arguments?