It sounds like this record is not very Christian radio friendly, which is a good thing. The people that listen to John aren't listening there I would wager. The problem John will have in the secular world is that he would likely be marketed to 40 plus stations, which are mostly classic rock. The classic rock stations don't play new songs from old artists. They play the same old crap over and over again.
Radio airplay on secular stations might require a new Kickstart campaign. Seriously, it might be a good idea to try. Airplay requires hiring a rep to be the go between and move the cash from the artist/label's hands to the station PD's. If anyone thinks this no longer is the case, think again. Cash, favors and "benefits" are the ONLY way to get songs on the rotation. Artists can join these little nobody submission services, but they are a waste of money. Submitted songs are thrown away or deleted from the digital playlist on a whim. Stations will only play what they think people will want to hear, and that is a well researched, small, list of songs.
Here is a good article for ya' from NPR.
http://www.npr.org/blogs/money/2011/07/ ... a-hit-song
Here is the key quote:
"
But it's not a hit until everybody hears it. How much does that cost?
About $1 million, according to Daniels, Riddick and other industry insiders.
"The reason it costs so much," Daniels says, "is because I need everything to click at once. You want them to turn on the radio and hear Rihanna, turn on BET and see Rihanna, walk down the street and see a poster of Rihanna, look on Billboard, the iTunes chart, I want you to see Rihanna first. All of that costs."
That's what a hit song is: It's everywhere you look. To get it there, the label pays."
One of my fav stories was a J-Lo screw up, where the people were paid money and released reviews and the predetermined radio charting, weeks before the song was mixed and mastered. Buhwawawawa. Yeah, everyone is touting the age of the indie. Screw that. I want to get someone else to front the money. I don't have it. John doesn't have it. You guys don't have it.
